重庆市教育考试院官方文件

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:10211", "course_code": "10211", "name": "市场营销毕业论文", "category": "专业课程"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:04184", "course_code": "04184", "name": "线性代数（经管类）", "category": "专业课程", "credits": "4"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:04183", "course_code": "04183", "name": "概率论与数理统计（经管类）", "category": "专业课程", "credits": "5"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:03601", "course_code": "03601", "name": "服务营销学", "category": "专业课程", "credits": "5"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:00909", "course_code": "00909", "name": "网络营销与策划（实践）", "category": "专业课程", "credits": "2"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:00908", "course_code": "00908", "name": "网络营销与策划", "category": "专业课程", "credits": "3"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:00184", "course_code": "00184", "name": "市场营销策划", "category": "专业课程", "credits": "5"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:00149", "course_code": "00149", "name": "国际贸易理论与实务", "category": "专业课程", "credits": "6"}

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{"plan_key": "plan:chongqing:zikao:2024:120202", "course_key": "course:chongqing:zikao:00098", "course_code": "00098", "name": "国际市场营销学", "category": "专业课程", "credits": "5"}

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本专业为高等教育自学考试本科层次， 属管理学工商管理类专业 , 专业类型为专升本， 在总体上与普通高等教育本科相应专业的水平要求一致；各门课程考试以百分制计分， 60 分为及格；每门课程考试及格后，获得该课程相应的学分。      凡取得本专业考试计划规定的 15 门课程合格成绩，学分累计达到 74 学分，其他考核及思想品德经鉴定达到毕业要求的 ，发给高等教育自学考试市场营销专业本科毕业证书， 国家承认其学历 。符合主考学校学士学位授予规定的，可申请授予管理学学士学位。 {"title": "市场营销", "level": "专升本"}