课程代码为13608的《高级商务英语阅读》课程考试大纲如下。
高等教育自学考试属于国家层面的考试制度,主要面向自学者开展学历教育,将个人自学、社会助学与国家考试三者结合,是高等教育的一种重要形式。本大纲依据自学考试课程命题的相关规定制定。
一、课程性质和考试目标
1.课程性质
作为全国高等教育商务英语专业(本科)的一门公共基础课,《高级商务英语阅读》通过对商务英语文章的研读与大量练习,帮助学习者掌握商务领域的专门术语,认识商务英语的文体特征,从而提升阅读商务专业书刊的水平,以及在国际商务实践中运用英语的能力。
2.考试目标
学习者经由自学与考试两个环节,既要提升国际商务方面的英语水平,也要掌握国际商务领域的重要理论与知识。
二、考试内容和考核要求
课程考试内容以课程考试大纲为依据,具体如下:
第一单元 Entering Foreign Markets, Text A Deciding How to Enter Foreign Markets:通过阅读掌握国外市场概况,进入国外市场前的准备、流程以及可能遭遇的困难;掌握相关词汇、术语及商务语体的表达特点。
第二单元 International Trade Theories, Text A Basic Theories of International Trade:通过阅读了解基本的国际贸易理论及其作用;掌握相关词汇、术语及商务语体的表达特点。
第四单元 Technology Transfer, Text A Understanding Technology Transfer:通过阅读了解技术转让及知识产权在国际贸易中的规则和相关法律条款;掌握相关词汇、术语及商务语体的表达特点。
第六单元 International Trade of China, Text A China's Trade: Growth and Diversification:通过阅读掌握中国国际贸易从快速发展到多样化的进程;掌握相关词汇、术语及商务语体的表达特点。
第七单元 Market Strategy, Text A The Four P's of the marketing Strategy:通过阅读掌握市场行销策略,并详细理解4P理论;掌握相关词汇、术语及商务语体的表达特点。
第九单元 Advertising, Text A The World of Advertising:通过阅读了解广告的制作、推广及对产品的促销作用;掌握相关词汇、术语及商务语体的表达特点。
第十单元 International Payment,Text A Basic Methods of International Payments and Settlements:通过阅读了解国际贸易的基本支付与结算方法及体系;掌握相关词汇、术语及商务语体的表达特点。
第十二单元 Securities Market, Text A Why Do Securities Markets Exist:通过阅读了解证券的产生及证券市场的运作方式;掌握相关词汇、术语及商务语体的表达特点。
第十五单元 Human Resources Management, Text A Human Resources Management:通过阅读了解现代人力资源管理的概念、理论及实际操作案例;掌握相关词汇、术语及商务语体的表达特点。
第十六单元 Global Logistics,Text A Global Integrated Logistics:通过阅读了解全球物流的整合状况及其对国际贸易的推动作用;掌握相关词汇、术语及商务语体的表达特点。
第十七单元 E-commerce Text A Understanding E-commerce:通过阅读了解电子商务的兴起、发展、现状以及未来走向和预期;掌握相关词汇、术语及商务语体的表达特点。
第十八单元 International Business Organization, Text A World Trade Organization:通过阅读了解国际贸易组织的种类及其职能;掌握相关词汇、术语及商务语体的表达特点。
三、考试范围和考试说明
考试坚持质量标准、注重能力考查,目标是使合格者达到一般普通高等学校同专业同课程的结业水平,同时体现自学考试以培养应用型人才为首要目标的特点。
1.考试依据和范围
(1)考试以本课程自学考试大纲为依据。
(2)考试必读教材为《高级商务英语阅读教程》(王元歌、刘辉主编,北京大学出版社,2007版)。
2.本课程考核的知识与能力的关系
本课程考试需考查应试者的语言基础知识、商务专业知识,以及阅读商务专业报刊资料、运用英语处理商务问题的实际能力,确保合格者能达到全日制普通高等学校本专业相同课程的结业水平。
考试工作还应引导社会助学者开展全面系统的辅导,引导应考者认真、完整地研读指定教材,扩充语言知识与商务基础知识,培养运用语言知识技能、阅读英语商务语料、分析商务实际问题的能力。
3.重点与覆盖的关系
试题覆盖所选的全部单元,重点在于考查应试者的阅读能力,该部分占试卷内容的50-60%。
四、考试形式和试卷结构
1.考试采取闭卷笔试形式,答卷时间为150分钟,按百分制评分,60分为及格线。
2.题型包括:选词填空、连线题、翻译题、阅读题。
3.试题中不同难度要求的分数比例为:容易45%,较易25%,较难20%,难10%。
4.试题中不同能力层次要求的分数比例为:词汇能力20%、术语识别能力20%、阅读理解能力40%;商务语篇翻译占20%。
5.本课程无特殊要求(包括考生可携带的工具):无。
五、《高级商务英语阅读》课程题型举例
I. Match the terms in column A with explanations in column B
1.copyright A. skills within the firm that competitors cannot easily match or imitate
2.core competence B. exclusive legal rights of authors, composers, play-wrights, artists, etc., to publish and dispose of their work
3. C.
…… ……
II. Reading comprehension
Directions: There are()passages followed by ( ) multiple choice questions. For each multiple-choice question, decide on the best answer among the suggested 4 choices marked A, B, C and D, and write the corresponding letter on the Answer Sheet.
Passage One
The Issuance of the US Dollar
The US dollar is the most widely used currency in the world, and its issuance is controlled by the Federal Reserve System, commonly known as the Fed. The Fed is responsible for regulating the money supply and interest rates in the US economy, and it does so by buying or selling government securities.
The process of dollar issuance begins when the US government needs to borrow money to finance its spending. It does so by issuing Treasury bonds, which are bought by investors, including foreign governments and central banks. The Fed then buys these bonds from the investors, effectively creating new money in the economy. This process is known as open market operations and is used to control the supply of money in the economy.
The amount of money that the Fed creates through open market operations is determined by the Federal Open Market Committee (FOMC), which is made up of the seven members of the Fed's Board of Governors and five of the 12 regional Federal Reserve Bank presidents. The FOMC meets regularly to set monetary policy and determine the appropriate level of open market operations.
The Fed's ability to control the supply of money in the economy is critical for maintaining price stability and preventing inflation. Too much money in circulation can lead to inflation, while too little can lead to deflation. The Fed aims to keep inflation at around 2% per year and adjusts its policies accordingly.
The US dollar's status as the world's reserve currency means that it is held by central banks and governments around the world as a store of value and as a means of settling international transactions. This gives the US a unique advantage in the global economy, as it allows the government to borrow money at a lower cost than other countries.
However, the issuance of too much US dollars can lead to the devaluation of the currency, which can make it more expensive for the US to import goods and services. In addition, the US's large trade deficit means that it must continually borrow money from other countries, which could lead to a loss of confidence in the dollar and a decline in its value.
Despite these potential risks, the US dollar remains the dominant global currency, and the Fed's control over its issuance is a critical component of the US economy.
Questions:
1.Who controls the issuance of the US dollar?
A) The US government
B) The Federal Reserve System
C) The Treasury Department
D) The World Bank
2.How does the US government borrow money to finance its spending?
A) By issuing Treasury bonds
B) By printing more money
C) By borrowing from foreign governments
D) By taxing its citizens
3.What is the process of open market operations?
A) Buying government securities from investors
B) Selling government securities to investors
C) Setting interest rates for government securities
D) None of the above
4.What is the primary goal of the Federal Open Market Committee?
A) To maintain price stability
B) To maximize profits for the Fed
C) To reduce the money supply
D) To promote economic growth
5.What is the advantage of the US dollar's status as the world's reserve currency?
A) It allows the US to borrow money at a lower cost
B) It eliminates the need for the US to borrow money
C) It leads to a stronger US economy
D) It increases the value of the US dollar
Passage Two
……
III. Fill the blanks of the following sentences with the words or phrases given below. Make changes when necessary
Commitment secure crack assimilate incorporate withdraw expose Grant exclusive hamper
1. The municipal government __________ them permission to develop the small island as a tourist center.
2. that would help Tsingtao beer to _________ the list of 25 best-selling foreign brands in the U.S. – now topped by Mexico's Corona beer
……
IV. Translate the following text into Chinese.
…access to valued and scarce human resources with appropriate education and cultural background is a key factor I joint venture formation…
小编寄语:愿你每一步坚持,都化作考场上的从容与底气。
